While Instagram has already captured the hearts of millions and taken over as one of the most popular social media platforms today, many Instagram users are still debating how to effectively use this platform. One way to help you with your Instagram strategy is to focus on how Instagram Stories works and use it in your profile.
What is Instagram Stories?
Instagram Stories is a feature that was introduced to the app in August 2015. Before then, users were able to post photos and videos using Instagram’s old and simple interface. However, when Instagram introduced Stories, it became the first social media platform that allowed its users to interact with their friends through short video clips.
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34% of Instagram users use this feature and around 1 billion videos are shared on a daily basis via this feature.
How does it work?
Instagram Stories can be accessed by instagram followers through the top bar of your Instagram profile where you also access other options such as Highlights, Notifications, Following and Search. All you need to do is swipe from left to right on your profile then select the Stories icon at the top of the screen.
This will give you a screen where you can view a list of people who have posted stories recently or use the explore section to find stories from people who live nearby, for example. You can also search for a particular hashtag and browse all the stories that were posted using that hashtag.
How does it help?
You can use Instagram Stories to share photos or videos of special moments in your life. For example, if you’re planning a party, you could share photos and videos of preparations through Instagram Stories instead of posting them immediately on your profile. If you’re going to a holiday, you could use this feature to share photos or videos of your trip.
As soon as you post anything on Instagram Stories, your friends can like and reply to the message. This allows them to interact with you in real-time and gives them a certain kind of freedom that they don’t have on the platform’s main feed where their posts are visible for 24 hours and then disappear from their followers’ feeds.
How do you use it?
The way that you use Instagram Stories depends on your profile. If you want to be successful in using the feature, use it consistently. Keep your posts short and sweet. When posting a video, try to keep it under 30-seconds long so that your followers can easily digest the information or visual that you’re sharing.